The Essentials of a Company Name

The Essentials of a Company Name

Do you think Google™ would be the brand that it is today if it were still named Backrub? What if Facebook™ was still labeled The Facebook? Old school businesses gurus have told me to choose a name quickly and change it later. Now with all of the different ways to spread your brand, changing your […]
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Fascinating Stories behind Brand Names

Fascinating Stories behind Brand Names

According to the Hitler Museum, Hitler wanted to create a “people’s car” because, at the time, only one in fifty German families was able to afford an automobile. So while sitting in a Munich restaurant in 1932, he sketched the first design for what became the Volkswagen Beetle. Then Hitler recruited renowned engineer, Ferdinand Porsche […]
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Branding is Not Just a Logo

Branding is Not Just a Logo

10 Point Branding Checklist With limited resources, consistent messages are key. Brands create short hand messages that customers recognize. Brands cut through message clutter because they provide hooks that the public is familiar with. In a communications filled environment, brands set you apart from the competition. Often brands are intricately intertwined with marketing strategy. Brands […]
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Marketing Meets Storytelling

Marketing Meets Storytelling

Across cultures, people have a tradition of telling stories, a narrative account of events. Most notably, fables and fairy tales are universal in their appeal, content and structure. As a spoken medium, stories must be short, contain easy-to-remember points, and have a lesson or moral. 5 Story elements marketing needs Stories are often told to […]
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Kickass Print Advertisements

Kickass Print Advertisements

Did you ever see an old advertising idea that is repeated on TV or outdoors over and over and ask yourself, is not it silly to repeat the advertising idea over and over till no one look at it or even interest to know what does it sells?! Creative advertising ideas always attract our eyes […]
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FASHION PHOTOGRAPHY

FASHION PHOTOGRAPHY

A FEW TIPS YOU SHOULD CONSIDER BEFORE GETTING STARTED So you have a camera, the “eye” for fashion, and the urge? Now you want to be a fashion photographer. (I am assuming you know some technique and are a sensible person who shoots manually). The “glamour” you might have seen in films such as “Blow-Up” […]
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A word to the Fashion Photographer

A word to the Fashion Photographer

Look at images every day. Whether it’s photographs or paintings—looking, learning and observing are the key to creating an eye for arresting images. This will form the foundations of your aesthetics and style, from color palette, lighting, framing, clothing, makeup to model choices. Always find opportunities to shoot. If you’re starting with a single kit lens, learn how the […]
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Awesome Examples Of Tilt-Shift Photography

Awesome Examples Of Tilt-Shift Photography

Tilt-shift photography is a creative and unique type of photography in which the camera is manipulated so that a life-sized location or subject looks like a miniature-scale model. Below we present some Awesome examples of tilt-shift photography. To add good miniature effect to your photographs, shoot subjects from a high angle (especially from the air). It creates […]
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